The First Rebrand
July 2, 2026

The First Rebrand


By Pam Turner

The old Needle Lady logo with a yellow and red circular needle design and gray text

The Needle Lady logo was created to represent how my business has grown.


I no longer sell just a side threading needles. As I learned more and more about people’s wants and needs I realized I should offer sizes that are not compatible with my side threading eyes. The needle eye in the logo could be a side threading needle or it could be a threaded traditional eye. The yellow represents my Sench brand and the red represents my original Spiral Eye Needle brand. The white thread looks a bit like a N and an L at the same time.


Along with the logo came my new website, TheNeedleLady.com


I look forward to the adventure of providing more and more products and information to my customers and fans.


Thank you all for the support and encouragement you have given me over the years. It certainly has been a wonderful journey.


Close-up of the first edition Spiral Eye needle with a slot and rounded opening on a beige background
July 2, 2026
Learn various methods to thread side-threading needles. Watch our video demonstration & try different techniques for best results.
Orange-gold metallic wires or pins arranged diagonally on a dark brown background
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Learn how hand sewing needles & pins are made. Watch the process and explore our patented side threading needles. Shop now!
Spool of green foam with many sewing pins and colorful thread spools nearby
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Master the art of threading a needle with our easy guide. Get your patented side threading needles today!
Trade show booth with a yellow “Needle again!” banner, display posters, and a seated exhibitor behind a table.
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Join Pam Turner as she shares her experiences selling sewing needles at the Minnesota State Fair. Read about customer interactions & challenges.
Orange and blue embroidery thread with a needle on a white surface
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Explore how DMC creates high-quality thread for sewing. Learn about their craftsmanship & quality control. Visit us for more!
Advertisement for One Second needles showing a threaded sewing needle on a red thread loop and an “As seen on TV” badge
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Learn about the impact of counterfeit sewing needles on inventors. Join the fight against fraud in the sewing industry today!
Pam using a needle to stitch bright red and yellow yarn on a loom
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Learn about the Spiral Eye Needle, a self-threading innovation by Pam Turner. Perfect for easy sewing. Shop now!
Close-up of a spiral eye needle with a slotted opening, on a white background
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Struggling with threading needles? Discover the Spiral Eye design for easy threading. Shop The Needle Lady for innovative sewing solutions!